BRAND CONCEPT
❝ A sweet and artificial dream. Ila Castella delivers the finest creations—illustrations and accessories from the dark side to you. We present a world of creepy cute, decadence fashion. ❞

BEHIND THE CURTAINS
Madelaine is a Toronto-based Art Director and Artist. Currently working for Spark Growth and Le Freak Media, she creates unique visualized branding content for clients and artists. Her most recent project is she art-directed, and curated le Freak Media's first issue Magazine 01. with Letizia Firmani. On the side, she founded Ila Castella, an art & fashion local brand, that makes apparel, printed merchandise, freelance illustrations, often combining Japanese and North America pop fashion scene in her work.
Honours BAA Illustration 2018 Graduate from Sheridan College, she has worked 5 years in-house and freelance in Graphic Design, Social Media Marketing and Visual-Merchandising. In 2018, she worked for Toronto Harajuku Style as an Art Director to create engaging marketing materials, social media content and helped planned organized community events. In the same year, she worked for LocalTO (Community Market Toronto) as a Visual-Merchandiser and Social media marketer at their Union Station pop-up store that has driven a community success. 
She is currently working as the Art Director at Le Freak Media, leading the visual direction in branding, social media, and editorial design. And working as the Junior Art Director at Spark Growth to help brands visualize their approach in social media. 
Growing up in three cities, Tokyo, Hong Kong and Toronto, she has been moved by different world views in both culture and fashion, inspired by individuality and creativity. She hopes to use art as a medium to bring people together and inspire them.

Publications
2021 Oct 6 / le Freak Media presents - le freak Magazine Issue 01.  (Art Direction, Curation & Design)
Past Exhibitions
2019 Sept 19 -Nov 10 / Fantasia Art Exhibition @Joshua Creeek Heritage Art Center
2018 April 27 / "The Market" Sheridan Illustration 2018 Grad Show @99 Sudbury, Toronto

Vendor History 
2019 Aug 22-25 / Fan Expo Canda @Metro Toronto Convention Centre
2019 July 6 / Dear Lolita '19: Pop-up Boutique @Old Mill Toronto
2019 May 3 ☆Magical Monster Girl Birthday Special☆ @See-Scape Toronto
2019 March 15-17 / Toronto Comic Con 2019 @Metro Toronto Convention Centre
2018 Dec 22 / "Sugar Spice and Everything Ice!" A J-Fashion Winter Party @Handlebar
2018 Nov 7 / Zine Zone 2018 Fall @Sheridan College Trafalgar Campus
2018 Oct 19-21 / KIMI CON @Enercare Centre
2018 Sept 30 / Harajuku Fashion Market Halloween Edition @Twylite Fashion
2018 Sept 22 /  Canzine Toronto 2018 @AGO Art Gallery of Toronto
2018 August 26 / Harajuku Fashion Market @Twylite Fashion store
2018 August 11 / Toronto Anime Matsuri & Jrock fest @Japanese Canadian Cultural Centre
2018 August 4 / "THS 3rd year Anniversary Party" @House of VR
2018 May 10 / Free comic day Local artists event @Conspiracy comics

Past Events 
2019 Aug 10 / Toronto Harajuku Walk 2019 ★ @Trinity Bellwoods Park
2018 July 7 /  Toronto Harajuku Walk 2018 @Trinity Bellswoods Park
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