Ila Castella - Madelaine Fung

Art Direction and Reband for le Freak Media

#Branding identity #Social Media Design

''What ever it is, the way you tell your story online can make all the difference.''
We are a collective of creatives. We publish your story and art through social media and magazines, join the le Freak family.

Le Freak Media Motion Ad created in Adobe Premiere, Adobe XD for social media campaign

Branding & Design

Re-branding Le Freak Media logo, and assets to suit a more modern audience and deliver a clearer brand message. Logo After and before:

Art Direction & Design

With the weekly interviews visuals, the best work from the artist is selected as their profile cover, the image that speaks and represents 'the artist' the most. Sometimes a additional quote graphic from their interview with us.

Website Design

The website designed to be centered to a blogging format, easy for viewers to navigate our weekly interview blog posts, but also emphasizing a clear and strong brand message ''Le Freak can be your new home, the way you tell your story online can make a difference''; that we welcome artists to share their work, tell their story. The big button ''Submission'' is always on the accessible menu.

Selecting artist work for daily showcase #lefreakmedia.

Creating a 9-grid feature of works from artist, who convey similar tones. I usually select works that makes the viewers reflect, that are moody, interesting, dynamic, and sometimes conceptual.

With the weekly interviews visuals, the best work from the artist is selected as their profile cover, the image that speaks and represents 'the artist' the most. Sometimes a additional quote graphic from their interview with us.

Moon Blast Fest - Visual Identity + Branding

Concept and Merchandise Design. Assets designed in Adobe XD, Photoshop.

Viola E. Milburn Bridging the Gap Foundation Logo Design

'Bridging the Gap' concept was used in the logo, where the Founder Viola's "V" was used as a base of the bridge, she is the bridge that represents a mother figure and the foundation that is going to lift other people's lives. The Foundation is going to be a non-profit organization run by community and family members of Viola to help the poor, the children and those who need to be lifted in society.